Jewellery retailers
Window and in-store visual storytelling, gift-giving themes and proposed displays for collectible objects and accessories.
KAMILLA AKHMIN · CREATIVE CONCEPT
AENILI
A story that can come to life in a jewellery store.
Collectible figurines, crystal-inspired objects and retail displays drawn from the world of Aenili and Nili. A concept for jewellery retailers, jewellery brands and premium gift shops.
Concept proposal · for collaborative development. These images present artistic and product design ideas. Final materials, dimensions and manufacturing methods would be developed with a future partner.
THE FIRST TEAR
A world born from a single drop
In the beginning, there was only the Zero Space. Its first pain gave rise to the First Tear. As the Tear fell into the void, space, time and light came into existence. Aenili was born from that Tear. When she found herself alone, Nili was born too: her companion and protector.
Aenili senses the world through the crystals in her hair. Through fur and a crystal collar, Nili senses the world and Aenili’s presence. Light, memory and connection can become part of the objects themselves.
Discover the story world →
WHO IS IT FOR?
Jewellery retailers and the world of special objects
For partners seeking distinctive characters and stories to accompany their objects.
Jewellery and accessory brands
Collaborative development of pendants, charms and bag accessories inspired by the First Tear, the crystals and the two characters.
Premium gift shops
Gift concepts bringing together individual figurines, companion pairs and cards that tell their stories.
FROM STORY TO OBJECT
Connected pieces, different expressions
The First Tear
A crystal-inspired object recalling the birth of this world. Its motif could carry through to further pieces in the collection.
Aenili and Nili
The grown-up duo forms one collectible set on a shared base. Each young character could also be developed as an individual collectible.
Paired bag charm
Two miniature characters on one clasp: a smaller, wearable interpretation of the story.
AENILI & NILI
Two characters, one bond
WINDOWS AND RETAIL SPACES
A story that invites a closer look
A large-scale story image could form a window backdrop, with a figurine or decorative object from the same world displayed alongside it. A short passage from the story could continue in-store, on a product card and in an online presentation.
The concept can be adapted to a retailer’s visual identity, available space and chosen collection.
The Floating Daisy
Aenili reaches towards a floating flower. A drop pauses above her open palm. For a girl born from the First Tear, even this small moment holds the beginning of an entire world.
A Heart for Aenili
Nili waits for Aenili. Before him, water forms the outline of a heart, with her crystal-tipped curls appearing within its curves. The image tells of devotion and a love that remains present through every moment of waiting.
LICENSING AND COLLABORATIVE DEVELOPMENT
Let this world take shape.
A first step could bring together the Aenili and Nili collectible duo, an accompanying story image and a retail display concept. Product category, materials, dimensions, markets and usage would be agreed together.
Created by Kamilla Akhmin · AENILI, an original story universe. All images shown are digital concept studies.